Do you think of yourself as a “choir leading business person?” I am going to guess that most of you don’t, and I’m going to suggest that maybe you should. There are aspects of leading any type of choral program that require business acumen in order to excel. This makes many of us bristle as artists because we love to stay wrapped up in the emotional and in the art. But the reality is that we often have to call upon skills that our training programs didn’t prepare us with. They didn’t teach us tax law, or marketing or accounting, but we have to develop these skills or our programs fall apart. So I had a conversation with Alex Gartner about that very thing. Tune in as we discuss the business of doing choir.

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Alex Gartner serves as the Artistic & Executive Director of the Pensacola Children’s Chorus in Pensacola, FL. Under his leadership, the organization has grown to impact nearly 25,000 individuals throughout Northwest Florida, including over 5,000 youth, through innovative programs, performances, and organizational practices. He also serves the American Choral Directors Association as the Children’s and Youth R&R Coordinator for the Southern Region, is an all-state coordinator for the Florida Music Education Association, and previously served on the national arts education council with Americans for the Arts. An active clinician, guest conductor, and composer, his arrangements are available through many reputable publishers. Check out his latest work on social media or at www.AlexGartner.com.